“Is the juice worth the squeeze?” Throw some lemons on Sanjay and he identifies best lemons to invest in, how much & when to squeeze. While heading the BTL division of Mudra in 1999, Sanjay followed his heart’s call and started Impact Communications. Ever since then, he has fueled growth, explored new platforms for consumer engagement and built in-house capabilities to create competitive edge. When Sanjay's not working, which is rare, you'll most likely find him playing games- the kind you play with your fingers and thumbs on mobile screen.
Nidhi is a born negotiator, integration evangelist and is a tenacious brand steward. With over 17 years of marcom expertise in Rural, Nidhi’s understanding of different product categories has resulted in new client acquisition and high client retention rate at Impact. She was earlier associated with Ranbaxy, Perfect Relations, Media 20-20 & Mudra. When not playing the COO, Nidhi is surrounded by many seeking experience sharing on Naturopathy, Nutrition, Home decor, and everything else under the sun.
A passionate idea maker, Kalpana brings a jolt of energy and professionalism to every job she tackles. She brings with her 12 years of valuable working experience in HRD Ministry, Govt. of India wherein she was associated with population dev. program in Rural areas. In addition to her hard-charging drive to make brands look good, Kalpana possesses a well-honed radar that zeroes in on the big idea. Apart from heading Impact’s planning and Strategy division since last 10 years, Kalpana is also visiting faculty of many reputed B-schools.
A Mumbai University Graduate and Post Graduate from IIM-Calcutta, Nisha began her career with Impact in 2010. Her clients benefit from her tenacity and flair for making the Seemingly impossible possible. There is no doubt that Nisha can tackle any task with a "pawsitive" attitude. An improviser and a nonconformist leader in work-space, Nisha is an intrepid traveler, a beach-bum and social organizer on a typical weekend.
Shalini has been babysitting coddling grown-ups of Impact since last 6 years now in the capacity of HR Head. She brings with her over 13 Years of rich experience from varied sectors (Marcom, Infratech, Health and Education). You can vouch for her expertise in Sourcing, Developing, Retaining Human Resource within the legal/ policy framework for smooth functioning of an entity. A discipline master at office, outside work you’d be hard pressed not to find Shalini having fun with friends and family or just being silly with her son.
Ravi has been helping streamline Impact’s operations for maximum efficiency since 1999. This commerce graduate having an impressive 30+ years of experience has been mentoring youngsters of Impact since its inception. Ravi has travelled the lengths and breadths of India and understands rural consumers in a way that nobody can. This meticulous planner has mastery in rolling out project nationwide and is a partnership ninja.
Abhijit is a professional storyteller, brand builder, and strategic problem solver with 15 over years of experience as a creative in advertising. He brings to Agency Creative a passion for design, an eye for detail, and a love for the written word as well as in-depth, industry-leading knowledge. He has satiated the creative diets of key industry names like Samsung, Microsoft, Economic Times, Goodyear, Philips.
Being a science graduate, Ashish (Aka Ashu) has been experimental when he entered the Rural Marketing/BTL domain. Since more than a decade, Ashish emerged out as workhorse and now leads Impact’s pan India production & fabrication. The corner of the office, where you hear it echoing ‘maa kasam’, yes, that’s his spot. For all the foodie souls out there your life is incomplete if your haven’t tried his special ‘kashmiri keema-pao’
The number-cruncher and error-detector is popular in the space as ‘Mishra’ joined the Impact team in 2005. And since has leaded his way to head accounts and finance vertical. While others may be beach-bums, Mishra is pretty much an office-bum and a workhorse.
Prasad joined Impact way back in 2006, and is now popular as the Funding-Guy of Impact. He was earlier associated with VOW. Prasad is an excellent planner and manages the logistics and operations of Impact with meticulous precision. What does ‘KAVV’ stand for in his name, this has been one of the pet questions during a new employee induction program.
A gypsy at heart, Padma is happiest when doing her road trips or her international jaunts. If not for roaming in the rural wilderness she could be found watching sunrises at some beach. While most would perform stand up comedies, Padma gets her kick from writing standup comedy scripts from day to day people observation. She earns her bread, butter and jam while exploring the experiences in experiential marketing. Her quirks include random chats with the auto driver, mechanic & chotus, the aam aadmi which she describes as "insightful for coming up with ideas"